首先要從行業(yè)大方向去考慮，如下幾個方面
First from industry to general to consider, the following aspects

一：行業(yè)特性(Industry characteristics)

行業(yè)屬行業(yè)，信息歸信息，現(xiàn)階段行業(yè)門戶網站制作的作用就是作為橋梁疏導對應信息提供給對岸的客戶。網站使用者包含了大眾用戶和成功客戶，二者之間的區(qū)別十分巨大，同時二者對于網站的期望價值也不一樣。網站產品設計時必須考慮網站新產品說具備的行業(yè)特性，下面筆者舉個例子：
Industry is the industry, information to information, the industry portal make the function of the one is used as a bridge dredge the information to the other side of the corresponding to the customer. Web users include the public users and successful customer, the difference between them is very great, at the same time, both for the website of the expected value is not the same. Website design products must be considered when new products with the website said industry characteristics, the following author for example:

筆者網站是關于服裝行業(yè)的一個行業(yè)門戶網站，筆者在設計一個新產品時，針對產品的行業(yè)特性中采納了行業(yè)中客戶的特殊性需要和用戶的大眾化需要，二者的需求點放在一起時，發(fā)現(xiàn)有非常大的區(qū)別，考慮二者對于網站的期望值不同，因此針對二者不同的需要進行了產品功能上的劃分，以此來滿足網站的用戶和客戶。
The author site is about the garment sector a industry portal, the author in the design of a new product, on products industry characteristics adopted a industry customer need and the particularity of the users of the popular need, both demand point when put together, is found to have very big distinction, considering both for the website of different expectations, so in two different needs the product function of partition, so as to meet the web site and the customer.

二：用戶成本(The user cost)

用戶成本既指用戶習慣，實際就是減小新產品造成用戶獲取價值信息障礙到最小化，用戶才會繼續(xù)購買你的產品或者服務，否則新產品的設計就是一種赤裸裸的失敗。
The cost of users that users both habit, the actual is minus small new product user obtaining information by value disorder to minimize, users will continue to buy your product or service, or new product design is a kind of naked failure.

行業(yè)門戶網站的用戶受眾是最為明確和清晰的，網站受眾也是跟著行業(yè)門戶網站一起發(fā)展和長大，其行為習慣基本形成一定的模式，這也就導致了行業(yè)門戶網站的產品更新迭代是慢速，就是因為受眾的專一和精確性。因此，在產品設計初時必須考慮用戶原產品使用時的情況，如果行業(yè)門戶網站用戶在使用新產品或獲取新服務時都沒有辦法超越原產品，其信息價值的獲取的付出成本也就越高，用戶放棄使用該產品的幾率也就越大；再加上行業(yè)門戶網站如今的競爭厲害程度，網站產品設計稍有不慎，競爭者極有可能利用這個缺點“收買”網站的客戶。
Industry portal user audience is the most clear and clear, the website also audience with industry portal development and grow up together, their behavior habit forming a certain basic patterns, which have led to industry portal product update iteration is slow, because the audience is the specificity and accuracy. Therefore, in product design must be considered at the original user use, if industry portal users in the use of new products or acquire new service without way beyond the original, the information of the value of the pay for the cost is high, the user of the product to give up the use of the chance; Plus industry portal now competition severe degree, web site design products carelessly a bit, the competitor is likely to use this weakness "buy" website customers.

三：戰(zhàn)略發(fā)展(Strategy development)

行業(yè)門戶網站往往不具備戰(zhàn)略發(fā)展的潛意識，只是隨著市場感覺在不斷發(fā)展，這就造成了網站產品如同幾十年的木桶，有高有低；再加上網站運營者不清晰和定位以年為單位后的計劃，這也為網站新產品的設計帶來了一定的難度。
Industry portal often do not have the strategic development of the subconscious mind, just as the market development in feeling. As a result, the website as decades of barrel products, high low; Plus a web site operator not clear and orientation for the unit to years after the plan, the web site of the new product design brings some difficulty.

行業(yè)門戶網站新產品設計時總是以滿足用戶需要為至上原則，而目前行業(yè)門戶網站又確切的分為時尚類和信息類，二者都強調信息傳播的速度，加上網站原有的產品，新產品的設計就顯得至關重要。筆者網站新產品的設計就砍掉了客戶數(shù)量少，效益不佳的產品，這同時也是在提升產品木桶效應的起步點。
Industry portal new product design is always to meet user needs as the supreme principle, and the industry portal and the exact divided into fashion kind and information, both to emphasize information in the rate of spread, plus the website the original product, the design of new products are very important. The new product is the design of the website cut off the customer number less, the efficiency is not better products, this is also upgrade the product of the barrel effect starting point.

筆者認為新產品設計中戰(zhàn)略發(fā)展的根本點就是理解行業(yè)需求的一種變化形勢，理解網站階段的任務和盈利點，以及網站各種資源的渠道建設和利用情況，根據(jù)這些戰(zhàn)略發(fā)展這個原則才能做到準確無誤。
The author thinks that the new product design firm of strategic development is to understand the industry needs a change that situation, understand the tasks and profitable website stage point, and web site of resources channel construction and using, according to these strategic development this principle to do is accurate and correct.

網站產品的設計總是攜帶著主觀意識，但目前在缺少市場數(shù)據(jù)分析和用戶行為分析的基礎上也只能如此，筆者提出三個產品設計遵循的原則只是筆者在實戰(zhàn)中得出的經驗，寫的不好，希望有心之人可以好好完善。
The design of the product is always website carrying the subjective consciousness, but at present in the lack of market data analysis and based on the analysis of the user behavior also can only so, the author puts forward three product design principle is the author concluded in actual combat experience, badly written, hope man with heart to perfect.

其次，要從網站建設本身考慮，如下
Next, want to consider from the construction site itself, as follows

1、展示出自己的風格(Show your own style)

每個人看到頁面是否精美的標準不一樣，有些偏于美工精美，有些偏于功能強大，有些追求個性，有些則喜歡跟隨潮流，但其實不管乍樣，網站都有一個共同的功能，不是只做給個人看的，更多的是為了在別人面前展示自己的商品、知識或者說是一種思想，反正什么都好，所以個人認為做一個網站，最基本的是要實用、簡潔、整體性好符合SEO、UEO標準，能真正的形成一個屬于自身網站的風格，保持一個整體的形象，配色均勻。這些應該是設計一個網站最基本的要求。
Everyone see whether elegant standard not page, some art tends to elegant, some tends to powerful, some pursuit individual character, others prefer to follow the trend, but the fact is, no matter first kind, web site have a common functions, not only do give personal look, more is in front of the others in order to show his goods, knowledge, or a kind of thought, anyway, what all good, so people think do a web site, the most basic is to practical, concise, integral sex is good accord with SEO, UEO standard to the real form a belong to oneself website style, keep a whole image, match colors even. These should design a website is the most basic requirements.

2、交互功能(Interactive function)

做一個網站，首先還是要在腦子里構思好怎么才可以利用手中有限的資料(特別是企業(yè)網站)來設置好網站的主體色調，采用何種架構，如何配色搭配等一些因素，做到心中有底才開始動手。有些網頁設計師比較在乎頁面的“不拘一格”，但卻忽視了網站的交互功能，一個頁面設計再精美，別人使用不上里面的東東，也是白費的。總體來看，目標明確、定位正確、主題鮮明、富有特色版式、編排布局合理、色彩和諧重點突出 、形式內容和諧統(tǒng)一 ，能做到這些應該就是一個很好的網站啦。
Do a web site, first in the brain or good idea how can use hand limited data (especially enterprise web site) to set up the main body of the website is tonal, the type of architecture, how to match colors matching and some factors, achieve in the heart bottom to start. Some web designers more care of the page ", not ", but ignore the website of the interactive function, and a page design and elegant, others don't use the inside of the east east, also is in vain. Overall, the clear goal, the correct orientation, theme, unique format, layout rational layout, color harmony highlight, form content harmony, can do these should be a good website!

3、優(yōu)化內容(Optimization content)

內容是核心。大約在兩年以前，企業(yè)網站就像一本廣告冊子，更槽糕的是，網站使用了大量的圖片，似乎要幾個世紀才能下載完。Chanels網站在設計的某些方面是成功的，但是內容太貧乏，并且要花很長時間才能找到所要的東西，因此不能算是一個成功的網站。
Content is the core. About 2 years ago, the enterprise website is like a this advertising brochure, more bad, website use a lot of pictures, seems to be centuries to download. Chanels in certain aspects of web site design is a success, but the content is too limited, and take a long time to find things to, and therefore can not be a successful website.

4、快速下載(Rapidly download)

沒有什么比要花很長時間下載頁面更槽糕的了。作為一條經驗，一個標準的網頁應不大于60K，通過56K調制解調器加載花30秒的時間。有的設計者說網頁加載應在15秒內。
Nothing more than to take a long time to download page of more 4-1. As an experience, a standard web shall not be more than 60 K, through a 56 K modem loading spend 30 seconds of time. Some designers say web page loading shall be in 15 seconds.

5、網站升級(Web site upgrade)

時刻注意網站的運行狀況。性能很好的主機隨著訪問人數(shù)的增加，可能會運行緩慢。但是，如果你不想失去訪問者的話，一定要仔細計劃好你的升級計劃。
Aware of the status of the website. Performance is very good host with the increase in the number of people visit, may run slowly. But, if you don't want to lose visitors words, must careful plan your upgrade plan.

6、不要過度使用玻璃反射效果(Don't use too much reflection in the glass effect)

蘋果公司經常會設計出一些很漂亮的效果。但有些專家稱，該公司在其所有產品的照片下添加玻璃反射效果，這一做法并不值得廣泛采用，因為這種設計元素早就已經用濫了。
Apple often design out some of the most beautiful effect. But some experts say, this company in all of its products under the photos add reflection in the glass effect, this practice is not worth use, and because of this kind of design elements would have well-worn.......

7、訪問速度(Access speed)

就像不同的機子有不同的配置一樣，在網站設計過程中，我們所要考慮的不僅僅就是頁面設計，還要考慮到你的頁面是否能在較快的時間內打開頁面，如果一個頁面等上個一兩分鐘，我想除非是您女朋友或漂亮MM網友的相片，要不你早就把它close了。拿一個門戶網站設計來看，我們要考慮的是訪問者的分辨率是1024*768還是640*480,是用PC機還是用Mac機，是用手機來看還是用PDA來看，是用中國電信來訪問還是用中國網通來訪問,是用ADSL來是用撥號上網，是僅僅面向國內用戶還是要面向全球，是用IE6。0來訪問還是用fox來訪問等等這些因素.解決這些總是最好的辦法是嘗試采用P+CSS 來設計你的網站。
As different machines have different configuration, in the web design process, we have to consider not only is page design, to consider your page is faster time open the page, if a page on a couple minutes, I think unless your girlfriend or is beautiful MM photos of net friend, or you would have put it close. Take a gateway website design perspective, we have to think about the visitor's resolution is 1024 * 768 or 640 * 480, is a PC or a Mac machine, it is to use mobile phones to see or by PDA perspective, is to use China telecom to visit or by China netcom come to visit, it is to use ADSL to is to use dial-up Internet, is only for domestic users or to the global, with IE6. 0 to visit or by fox to visit and so on these factors. Solve these are always the best way is to try the P + CSS to design your web site.

8、使用已被證實有效的技術(Use has proved effective technology)

維基百科、YouTube、Facebook及同類網站已經成了網民生活的一部分。將這些元素融入網站可以保持和用戶的接觸，從而提供他們所熟悉的功能。
Wikipedia, YouTube, Facebook, and similar sites have become part of the lives of Internet users. Will these elements into web site can keep and user's contacts, which provide their familiar function.

門戶網站，是通向某類綜合性互聯(lián)網信息資源并提供有關信息服務的應用系統(tǒng)。門戶網站最初提供搜索服務、目錄服務，后來由于市場競爭日益激烈，門戶網站不得不快速地拓展各種新的業(yè)務類型，希望通過門類眾多的業(yè)務來吸引和留住互聯(lián)網用戶，以至于目前門戶網站的業(yè)務包羅萬象，成為網絡世界的“百貨商場”或“網絡超市”。
Web portal, is some kind of Internet information resources to comprehensive and provide relevant information service of the application system. Web portal first search services, provide directory service, afterwards because intense market competition, web portal, had to quickly develop all kinds of new business types, hope through numerous business categories to attract and retain the Internet users, so much so that at present gateway website business all-embracing, become of the online world "department store" or "network supermarket".

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